We are a data-driven platform that connects brands with the world’s most influential content creators on social media. Our approach is how to build you as an influencer, so it’s a bit different from traditional influencer marketing agencies or platforms. With our campaigns, we create content from your expertise. This comes in the form of byline articles on influentials sites online for your niche. We partner with someone on content, then get it published for them. This could be something like Ink, Forbes, etc, that represent niche industry publication. So what do you do when you are looking to hire an influencer agency?
Experienced marketing agencies offer a fresh perspective and can give clients insight into specific customers, products and business. Marketing agencies can remain focused on strategy, creative, etc., while not getting bogged down with business matters. They also provide expertise and support to in-house teams that are working at or above their capacity.
Advocate marketing isn’t influencer marketing, either. The best way to understand the difference is that advocate marketing focuses on encouraging or incentivizing already-loyal customers to share their love of your brand or product. The sharing might happen by way of product reviews and customer references.
They are a full-service agency, covering everything from creator contracting, creative development, content creation and paid amplification – using their selected network of influencers. Viral Nation claims to have a staggering 400,000,000 engaged consumers across all of their campaigns and platforms.
The goal is to develop a strategy and plan with tactics that will help you connect with your ideal customer and audience in a human and authentic way. The goal is to earn trust and bring people closer to your brand. You must trust the agency you hire with the knowledge they need to enable this to happen.
But due to attempts at disguising sponsored content, the FTC has begun warning brands and influencers that use ambiguous identifiers like #spon and #sp, especially on Instagram. To be safe, be up front about sponsored content or by using clearer hashtags like #sponsored, #promotion, or #ad in the post.
What resources, time and budget to you have available to commit to the project? Many business leaders struggle with budget allocation for social media and digital marketing. They think that if they contact a ton of different agencies and request proposals from as many agencies as they can, that they will eventually get a proposal that is low price and delivers higher value than all the rest.
From that point on, there is usually a lot of back and forth and this person needs to be a pro at managing mini-partnerships with your brand and ensuring these partners position your brand in the way you want it positioned. Some companies integrate this role with that of the Social Content Pro.
Authenticity pays off: People don’t mind sponsored posts, as long as they’re honest and awesome. In fact, as Miranda Sings’ SEXY BUTTERY LOVE SONG (produced for Jack In The Box and coordinated by Horizon Media) goes to show, when influencer posts are especially awesome, people love them! One of the many ecstatic comments on that video includes: Is it bad that I watched this 62 times?” Communicating directly with influencers yields more relevant and effective content.
Some platforms that help brands and Influencers come together are Collectively Inc (Old Navy, Zappos, Gap), Pollinate Media Group (Land of Nod, Target, Walmart, Kmart, The Honest Company) HelloSociety (Gap, Staples), Tapinfluence , Tomoson and others.
A campaign that included a hand-selected group of Instagram influencers was for ABC’s tv drama, American Crime. This elite group of influencers attended an exclusive screening event. They then used their Instagram accounts to share highlights of the event, creating an interest in the drama from their followers.
Social media marketers are gradually shifting their attention from big influencers to micro influencers, who have much less followers. The basic idea behind this trend is to make use of the qualitative aspect of influencer marketing. Consumers are more likely to believe the reviews of an expert than a big shot who has a large number of followers.
Insufficient data. DIY leads to an over reliance on surface level metrics such as follower counts. True influence is measured by engagement, but you have to dig deep to find these numbers. This often means eyeballing individual post engagement metrics (such as likes or comments) to get an idea of how valuable that influencer actually is. This isn’t very scalable.
Expertise. Managing influencer marketing campaigns can be hard. You need to know what type of influences to look for, how to negotiate with them and identify particular content strategies that would best promote your brand. Agencies make their living off of their knowledge and ability to execute on these challenges.
You cannot select influencers randomly and start working with them. Influencers need to be chosen wisely. Their niche should match your brand’s niche. If you choose an influencer who has no knowledge in your field, they will not be able to create authentic content and offer value to the audience.